In April 2022, Gucci launched a product which immediately caught the attention of top beauty gurus – Gucci’s Rouge À Lèvres Liquide Mat Lip Colour. This makeup product is the first of its kind for the brand.
It comes in nine different shades which are not only extremely pigmented but are transfer-proof as well. Of which, one of the shades won the hearts of netizens. In this article, we are here to find the underlying cause of this trend and understand why this lipstick is so popular.
Gucci’s Rouge À Lèvres Liquide Mat Lip Colour

Gucci’s Rouge À Lèvres Liquide Mat Lip Colour in shade 208 They met in Argentina is a lovely sundried peach colour that was released earlier this year. This lipstick is a transformative liquid lip colour which dries down to a soft matte finish on the lips.
It is formulated with a combination of Black Rose oil, Hyaluronic Acid, and an infusion of Vitamin E to ensure the lips are smooth and supple. Gucci’s Rouge À Lèvres Liquide Mat Lip Colour has a weightless texture and a special formula which transforms the liquid and creamy lip colour into a powdery matte texture.
The lip colour is highly pigmented and transfer-proof. You can also build and blend the lip colours to create your desired look. It is soft and slanted applicator ensures the lipstick glides on easily.
Gucci’s Rouge À Lèvres Liquide Mat Lip Colour also comes in eight other shades which are inspired by the colours of the sunset skies:
- 203 Mildred Rosewood
- 311 Lizzie Tiger
- 505 Janet Rust
- 25 Goldie Red
- 607 Vanessa Violet
- 521 Nellie Cherry
- 114 Grace Cinnamon
- 413 Cornelia Pink
Gucci’s Rouge À Lèvres Liquide Mat Lip Colour Packaging

Aside from the long-lasting formula and pigmented shades, there is another reason why so many people are raving about this lipstick – its packaging. Packaged within vintage-inspired tubes, the Gucci’s Rouge À Lèvres Liquide Mat Lip Colours in clear frosted tubes with a golden lid. The sleek design includes gold lettering on the top of the lid.
Soft Bitten Effect
You can create a soft bitten lip effect with the Gucci’s Rouge À Lèvres Liquide Mat Lip Colour. Here are the steps:
- Apply a light wash of a soft shade on your lip
- Let the light wash dry for a few seconds
- Apply a richer shade to the centre of the lips
- Press your lips together without rubbing them to blend the colours
To enhance the look, you might want to add a flush of colour to your cheeks and blend them with the pad of your middle fingers.
Why is Gucci’s New Sundried Peach Lip Colour Trending on Social Media?
Now that we know the perks of Gucci’s Rouge À Lèvres Liquide Mat Lip Colour, we shall debunk why this lipstick is trending on social media.
According to some fans on TikTok, what sold them on the lipstick is its formula. It is described to be “super thin and weightless” on the lips, a far cry from the normal matte liquid lipstick. Additionally, it feels like a “matte, velvet tint” instead of a regular liquid lipstick. It does not feel dry as well.
The transformative formula of Gucci’s Rouge À Lèvres Liquide Mat Lip Colour is considered to be legendary as it is the first of its kind for the brand.

The shade 208 They met in Argentina is perfect for the Asian’s medium tone skin as it helps one look elegant but not over the top. It is suitable for regular usage, and it could be worn for both formal and casual events.
While some shades of the peach lip colour veer more on the pink side and others are more coral or orange, the Gucci’s Rouge À Lèvres Liquide Mat Lip Colour in the shade 208 They met in Argentina is ideal for those who are looking for a colour that resembles a cup of caramelised milk tea.
Popular Chinese actresses like Yang Mi and Jin Chen were also spotted donning this lip colour in photoshoots and in their daily life.
Where to Purchase the Gucci’s Rouge À Lèvres Liquide Mat Lip Colour?
You can purchase Gucci’s Rouge À Lèvres Liquide Mat Lip Colour at S$59 from Sephora, Takashimaya, Tangs, BHG Singapore, and Metro. The lip colour is also available in stores and at Gucci beauty counters.